Joel Backaler

Managing Director, Marketing & Corporate Development, Frontier Strategy Group

Strategy, Influence, & China

Joel Backaler is Managing Director of marketing and corporate development for Frontier Strategy Group, a global business advisory serving more than 3,000 executives. He is the author of China Goes West (Palgrave Macmillan), an award-winning international business book that examines the global rise of Chinese brands. Backaler brings a diverse, cross-industry perspective, having worked with many of the world’s top global brands, including: Johnson & Johnson, Philips, Cisco, HP, and Danone. He has also advised companies from emerging markets on their globalization efforts.

Joel is a frequent contributor to media outlets such as the Financial Times, The New York Times, Bloomberg and the Harvard Business Review. He is also a sought after public speaker, with previous engagements at the University of Chicago, London School of Economics, Princeton University, the Hamburg Summit, the Emerging Markets Summit, the U.S. Department of Commerce and numerous other venues. Backaler is a graduate of Connecticut College, a former Fulbright Scholar and a member of the National Committee on United States-China Relations. He speaks fluent Mandarin.