Ken Silverman

Head, North America, Sannam S4 Group; Chairman and CEO, South Asian Studies Association

Global Business Strategy

Ken Silverman is an international business strategist, executive and entrepreneur. He has more than three decades’ experience within US and global media industries and, since 1997, he has also specialized in US-India cross-border collaborations across industries. He has worked with and within leading business, educational, and government organizations in both countries. For Sannam S4 (, the leading market-entry firm specializing in India, he guides US companies and institutions in developing and implementing high-yield strategies for success in India.

Sannam S4’s 200+ clients include leading corporations, universities, and nonprofits. The company employs a team of 135+ professionals and associates in five offices across India, as well offices in the US, UK, and South America. It also provides market-entry services in 20 other countries in the Americas, Asia, Europe, and the Middle East. For SASA (, Ken leads this decade-old amalgam of South Asia focused scholars and academicians which hosts annual international conferences, publishes authoritative South Asia-focused books and journals, and annually honors distinguished South Asia scholars and civic leaders.

He also speaks regularly about doing business in India, and about US-India media industries, at leading universities and conferences globally. His added diverse list of clients and affiliations have included Annapurna Studios (Hyderabad), Cinemerica, Columbia Pictures, DirecTV, Dow Jones, Film City (Mumbai), General Electric, the Government of Maharashtra, Meredith Publishing, Liberty Media, the Rock & Roll Hall of Fame, The Indus Entrepreneurs (TiE), The Tata Group, and Warner Brothers Pictures.